Email Marketing with Xscape
The Xscape opened its doors on the Indianapolis west side at the end of 2008 in a mall that had recently been hit hard by the loss of two of its department stores. With the economy reeling, The Xscape was looked to in order to help bring new business to the area, and The Xscape looked to NetStuffers to help them collect a customer database and begin email marketing.
The goal was simple, but starting an email campaign from scratch is not easy. Email lists cannot legally be purchased due to the CAN-SPAM Act of 2003, so The Xscape had to ask for customers to opt-in to their email list. Once they had their emails, they needed to ensure they did not appear "spammy" so customers would not unsubscribe. They needed a clean newsletter template that matched their brand and contained only relative information that their customers would enjoy.
With a NetStuffers campaign prepared, they began aggressively capturing e-mail addresses using an integrated form on their website and comment cards in their facility. Within six months, they had successfully captured over 3,000 email addresses and continue to average 300 subscribers per month.
But increasing the database size means nothing if users are not engaged with the content. Sending one email per month that contains only relevent information, the Xscape has had less than .01% of its members unsubscribe, and enjoys healthy open rates well above the entertainment industries average.
Results at a Glance
The Xscape email database contains over 3,000 customers as of January, 2010.
Automatic email campaigns deliver coupons to new subscribers daily and generate automatic birthday party invitations the month of the customer's birthday.
Coupons and offers regularly featured in email campaigns are frequently turned in at the entrance.
"NetStuffers has been great for helping us start our email database and campaign. They are not only great at responding and implementing projects extremely fast, the work they have done for us has been flawless. We are excited to continue working with them in helping grow our database and also communicating efficiently with our customers!"
- Allison Clark, Marketing Manager for The Xscape
Search Engine Optimization with FIneline Printing Group
Fineline Printing Group is a successful Indianapolis printer that has been in business for over 26 years and sees over $15 million in revenue annually. Fineline is within the top 5% of the largest printers in the United States and they are experts when it comes to print. When it comes to internet marketing, however, they were behind.
While it may seem contradictory for a printer to use the internet for its promotions, Fineline could not ignore the growing demand for a functional, well-designed website that could attract new clients and allow them to easily begin the ordering process. So after a website redesign and launch, Fineline was officially on the net and ready for business to pour in.
Fineline was new to the online game, however, so many other printers who had established websites appeared well above Fineline in search rankings. While the website was useful for existing clients, it was not attract any new business through search engine hits. Not wanted to spend money on internet advertising, Fineline instead utilized search engine marketing.
Fineline identified key terms that were unique to their business but were in demand by users searching for printers. As a minority-owned business and a green printer, Fineline targeted those terms to ensure that any users trying to find minority or eco-friendly printers quickly came to Fineline's website. Today, Fineline is within the top 5 search results for many different terms related to Indianapolis printing and MBE certification, and they never paid for a single click.
Results at a glance
Top of the search results for terms such as "Indianapolis Green printer", "minority owned printer", and "MBE certified printer"
Total visits from search engines increased 155% from Google and 100% from Yahoo in the period after SEO took effect.
Fineline receives multiple inquiries every week from customers inquiring about services and prices
Internet Marketing with Indiana Live! Casino
When Indiana Live! Casino came to Shelbyville, IN, its slot offerings and electronic table games were an instant success. However, they were interested in showcasing the night life and dining options they had available, not just the gambling.
NetStuffers was brought in to create an internet marketing campaign utilizing IndyMojo.com and other popular social networks. The plan began with new website for their Mosaic Night Club (http://www.mosaicindy.com) which would serve as the "internet home base" for information and event listings. From there, NetStuffers spiraled outward and create social networking accounts on Facebook, MySpace, Twitter and IndyMojo.com, and also created a monthly email campaign.
Over six months and 1000s of virtual friends later, Mosaic and Indiana Live! Casino has a network of over 3000 individuals to broadcast news and events. In addition, monthly IndyMojo.com nights always bring a good crowd and nights sponsored by IndyMojo currently rank as the most profitable nights for the club. New Year's Eve alone saw over 750 guests, and not a single dime was spent on traditional radio or print advertising.
Results at a glance
Attract hundreds of visitors to the club every weekend without a dime spent on radio, TV, or newspaper.
Fans on Facebook and Twitter interact directly and give insight on better service and ways to get more people to attend.
Nights sponsored by IndyMojo.com remain the top grossing sales nights in the club's history, including New Year's Eve which boasted over 750 ticket sales.
